Posted by Randy Cole on Mon, Dec 05, 2011 @ 11:35 AM
A) Request your Free Consultation with one of our trained design professionals. This service regularly cost $500. The pre-show special lets you get this service free for a limited time. Don’t delay. Call us today and you will also get our pre-show discounts on displays and furnishings. You will have your pick of our premier displays. We have time for custom display creations and you have first choice of furniture. Choose the selection that makes your prospects and services stand out now!
B) The real Questions everyone ask are:
- How can I get more visibility?
- How can I draw more attention?
- How can I get more interest in my prospects or service?
- How can I get a creative, unique look?
- How can I have a more professional look?
- How can I save money?
- What can I do to get people into my booth?
- Why should I use Star Displays?
C) Yes, Star Displays has the solution to your problem. We will give you a unique, professional look that will grab attention.
We will Provide
- Large selection of displays
- Technology that will grab attention
- Experienced & trained personnel
- On staff designers to create unique looks
- Cad services
- Personalized service & care
- Worldwide network to set-up your display anywhere
- Over 10 factories to solve your challenges
- The latest technology
- Cost effective solutions
- Unlimited resources
- Star Displays will become an extension of your marketing department.
Star Displays is your complete marketing solutions company serving all your marketing needs: Events, Trade Shows, Golf Tournaments, Corporate Environments, Literature, and Training Rooms.
D) Impression, Impression, Impression with Substance.
Why should you have a display that is professional or that has high impact?
Your perceived image from new investors, colleagues, and friends will set the stage for future investments. The image you have is like a book cover that draws people in and sets the stage for what is to come. Putting the right foot forward is critical. You have one shot to leave an impression in everyone’s mind for the next 6 months, a year, or 2 years. Star Displays offers you a variety of options to showcase your prospects and services with flare. Creating interest or setting the stage for your company is what we do best. We have over 20 years of experience helping companies show their prospects and sell themselves. Some of our successes are Santos Ltd, Arena Resources, Gryphon Exploration, SMT, Exxon and BP.
E Become a member of Star’s family. Let us help you with your image so you can focus on growing your company. We have a vested interest in helping you get great results. Your success is our success. Call now to get $500 worth of free booth concept services. Get unlimited access to our Trade Show Tips and Secrets. Get a dedicated design consultant to help inform and guide you in your marketing, branding and image presentations. We can help you with as little or as much as you like.
Let us make this your best NAPE ever, with creativity and design.
Call now! Take advantage of our Early Bird Discounts with $500 Free Consultation Services. See how our trade show tips, personal service and large display selection can help you develop a winning booth that dramatically improves your Return On Investment. See our Eco-line, Stream-line, and Creative-line series of displays. We have a display to meet your needs. Log on today or call and set an appointment to design a booth that will create and cultivate interest. We want you to get the results you deserve and need. Call early to set-up a time to meet with your Design Consultant.
Keys to a Successful Trade Show.
- Unique creative design that will tell the story of who you are and what you do.
- Professional and clean look
- Intergrate new technology to grab attention
- Marketing plan(purpose of the show)
- Create open and inviting display
- Modular displays for growth and expansion
- Pre-show Mailer to create interest
- Trained booth personnel to how to handle prospects
- Create a qualified prospect list(options)
- Post show follow-up
- Review results after show and document details
Posted by Randy Cole on Mon, Jun 13, 2011 @ 09:56 AM
What You Should Know Before Buying Your First Trade Show Exhibit is priceless and well worth the fore thought.
What You Should Know as a First Time Trade Show Exhibit Buyer.
- How portable do you want it? Would a portable, modular, or New modular exhibit work better for you?
- Who will put up? (Technical ability of staff.)
- Start Thinking wow, for you have to stop people in their tracks.(Image wise)
- Don’t let the trade show exhibit buying experience overwhelm you.
- Your marketing objectives and strategy should direct your trade show exhibit marketing needs.
- Be prepared for Price shock. Trade show exhibits can be costly.
- Where to buy depends on your goals and time frame. Do you need a large custom exhibit? Do you require support? Do you want to customize the exhibit? Always Plan ahead. You’ll make smarter decisions and save money.
How to Get Started Buying Your Trade Show Booth:
Let’s assume that trade show exhibit marketing is a new experience. Exhibit marketing is not to hard. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice, so you make the right decisions. Buying your first exhibit can, at first, raise more questions than answers. There are different types of exhibits and different types of exhibiting. The best fit will depend on how you plan to use the exhibit, the image you want to project, and the budget with which you have to work.
Chances are you’ll purchase your exhibit from a trusted exhibit company. Exhibit companies have been around for 20 plus years. They understand exhibits and trade shows. Originally, exhibits were custom built. In time exhibit systems evolved as an alternative to the high cost of custom craftsmanship. Today there are many exhibit categories. Exhibit systems, which include portable, modular, hybrids, and custom modular exhibits, are evolving toward custom crafted exhibits. Custom exhibits are evolving toward exhibit systems. Both have distinct advantages. Exhibit companies work hard to help you create a custom image weather it is custom or along the portable spectrum. An Exhibit Consultant can help you sort through the pros and the cons of the different exhibit categories to find the best combination of features for you. An exhibit consultant’s goal is to help you ahieve your marketing potential by choosing the right exhibit.
Price Shock
Be prepared for sticker shock. Many first time buyers are shocked by the price of even a 10 ft. portable exhibit. Most quality units will start at 1200.00 with no graphics, and go up from there based on counters, graphics, and acessories. Exhibit manufacturing is a low volume, highly specialized operation.
On average, a high quality portable exhibit will cost between $20 to $152 per-square-foot (psf). A leading modular exhibit will cost from $50 to $298 (psf), and a custom exhibit from a leading custom house will cost from $95 to $300 (psf). The more customized the exhibit system, the closer the price will be to a custom exhibit.
Deciding where to buy
If you plan to exhibit more than once or twice, chances are you’ll work closely with an experienced exhibit consultant. Exhibit consultants have years of experience about design, marketing, graphics, and trade show tricks. Their knowledge will help you avoid the pitfalls that most inexperienced trade show marketers make. And, there are lots and lots of expensive pitfalls. Working with a knowledgeable trade show consultant will save you money over time. We work with our manufacturers to get what will work best for you. We supply design support with custom fabrication. We supply storage and graphic production. We offer a range of other value-added services such as logistics (i.e., managing the booth to and from the exhibit hall as well as orchestrating the installation and dismantling and other services while at the exhibit facility). There are other avenues for purchasing exhibits. We offer kits and we can easily modify any designs for you. Some on-line stores have limited ability and support for the product. Usually exhibits from these sources are portable systems in standard "kit" configurations. Visit our web site for added knowledge and details. Design and consultation are Generally free. Lead times for portable/ modular/hybrid systems range from a few days to a few weeks, but rarely exceed six weeks unless the project is large and/or complex. Custom exhibit lead times range depending on the complexity of the exhibit, the time of year, and other jobs already in-house. Plan Ahead Planning ahead will save you stress and possibly money. Most importantly, planning ahead will help you avoid making hasty decisions. Some exhibit companies offer a discount for long lead times. This allows us to use our staff and resources efficiently, especially during the main show season. Planning ahead also provides time to correct errors and make last minute changes. Define an Exhibit Marketing Strategy.
Posted by Randy Cole on Sun, Jun 05, 2011 @ 09:45 PM
Things to Know about Exhibit Marketing
- Exhibit marketing is more than just selling from a booth space, it about putting your best foot forward
- Trade shows allow companies to show their achievements, build their business, and maintain their competitive edge
- You can learn to be an exhibit marketing expert. Take classes or team up with an exhibit house
- Understand and track your Return On Investment. Creating a well-defined budget is the best method to track and manage your total investment in a particular show
- If you need help, rely on your local exhibit consultant or contract with an exhibit consulting firm
What is Trade Show Exhibit Marketing?
Exhibit marketing is all about marketing your services or products to buyers at conferences, expositions, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.
Exhibit marketing is about bringing people and companies together to promote accomplishments, present solutions, stimulate thought, share superior knowledge, build relationships, inspire the competitive spirit, and reward entrepreneurial efforts. Exhibit marketing not only introduces buyers to sellers, partners, but also fuels the competitive spirit by filling a exhibit hall with competitors, and suppliers, each with goals and dreams of success. Trade shows allow companies to showcase their achievements, build their business,maintain their competitive edge, and reach more customers faster .
Exhibit marketing, like any marketing, must be learned through experience and education. Exhibit marketing isn’t taught in most colleges and universities, or covered in most marketing reference books, but if you are new to exhibit marketing, you can learn a great deal about it on the Internet and from your local exhibit consultant before risking a single marketing dollar.
3 Types of Exhibit Marketing
There are different types of exhibit marketing: business-to-business, retail, and event marketing. Business-to-business shows focus on forging new relationships that are cemented after the show. Retail shows typically focus on selling products and closing deals directly at the booth. Event marketing aims more towards delivering a message or creating brand awareness.